knowledge-posts Image
How to Market to AA Audiences Authentically
3 Things I Know
April 7, 2021
Jamila Cummings-Osouna, VP, Strategy, Publicity, Multicultural


  1. Voice the value of diverse communities as proven leaders and trendsetters in the entertainment space.
  2. Understand the cultural nuances within the multicultural landscape and show clients how to reach each group with authenticity.
  3. Forecast popular trends, brands and events emerging in the multicultural community by being part of the community, not just an observer.",