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Pioneering Audience Engagement on Every Level
3 Things I Know
April 2, 2021
Kelly Estrella, EVP, Allied Global Marketing


  1. Customization is key! A one-size-fits-all approach doesn’t work.
  2. Take the time to understand your audiences – where are they, what do they like, what do they do – and make sure you meet them there, don't expect them to come to you.
  3. Data, Data, Data! Analyze your data, identify patterns, test hypotheses, and learn. Find new audiences and develop a deeper relationship with existing ones.",