Things have changed. Be aware of the cultural shifts and new consumer mindset so you can model your thinking and approach to fit.
There will be many distractions as we re-emerge from COVID-19. Brands need to design experiences that truly add value to people's everyday lives to be meaningful and stand out.
Future restrictions and Health and Safety measures may change traditional brand experiences even more. There are many relevant and valuable tech solutions that not only solve this but add social currency and conversations.