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Pioneering Scalable Distribution Opportunities
3 Things I Know
April 16, 2021
Jamie Crick, MD, APAC


  1. Use all the relevant distributors you can: brand, partners, influencers, talent.
  2. Optimize your campaigns across all available dimensions: creative, media, distributors, audiences.
  3. Plan for building your audience over time: a publisher-like approach will engage audiences more and more over time, to the point where they’re anticipating your next content/post.