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Making National Campaigns Relevant to Local Audiences
3 Things I Know
April 6, 2021
Lisa Giannakopulos, SVP, Field Marketing


  1. Develop and cultivate working relationships with local media, partners and influencers who live/work/play in each unique marketplace.
  2. Tailor campaigns to celebrate the local culture and soul of the market by incorporating the overall national campaign with local tie-ins via hometown businesses, giving the project that local voice and support.
  3. Engage local audiences by creating social chatter with targeted messaging and strategy; encourage user-generated content related to project.",